We launched two new plants at June’s Horticultural Trades Association (HTA) National Plant Show to raise awareness and funds for the
charity Perennial (2022).
Working alongside Allensmore Nurseries and Bransford Webbs, we’re linking with Perennial to help support the organisation and to highlight the
services it provides to the commercial horticultural sector.
We’re delighted to be supporting this charity for people working in and retired from our industry. Each company will be producing plants for sale branded with aAndy Johnson, Managing Director
Perennially linked picture label and in taupe kerbside recyclable pots as part of this special Plant for Perennial promotion.
Two new salvias
We’ve secured two new salvias – Salvia gregii Cuello Pink and Salvia gregii Cuello White. We’ll have 2.5k of each ready for sale May/June 2023 and we offered customers the chance to book at the National Plant Show.
We had a strong visual presence on our stand at the show about the charity and our link up. We’re very keen to promote Perennial’s work and especially since they are also closely linked with Young People in Horticulture Association (YPHA) and we’ve colleagues who are members of the organisation.
We’re also supporting them this summer by hosting our summer staff party at Laskett Gardens, created by historian, writer and garden designer Sir Roy Strong CH and his late wife Julia Trevelyan Oman CBE. Perennial was bequeathed the garden at the start of 2021.”
What the charity does
The charity supports those working in the horticultural industry, and their families, through many of life’s challenges, which may be overwhelming.
It understands the devastating impact bereavement, money worries, ill health, homelessness, redundancy and family breakdown can have on lives, and that everyone can experience financial difficulties.
Phil Swainston, Corporate Partnership Manager at Perennial, explains: “In November 2021, Allensmore nurseries Managing Director Mark Taylor attended a Perennial event at Perennial’s Laskett Garden near Hereford.
After a conversation with Perennial Trustee Richard Lawton, Mark decided to come up with a scheme that would generate funds for Perennial. He invited Bransford Webbs and Wyevale Nurseries to join him in creating the Plant for Perennial promotion.
Plant for Perennial
As a result, at National Plant Show 2022, the Plant for Perennial promotion was launched. Dianthus ‘Pink Celebration’ from Allensmore, Nemesia ‘Peaches and Cream’ from Bransfords and Salvia Cuello Pink and Cuello White from Wyevale Nurseries.
An on-pot and on-label Perennial message will appear on all the plants and a proportion of all sales will be made as a donation to Perennial.
This collaboration between three fantastic nurseries is a great example of how the industry can support the charity through a cause related marketing scheme and it will be a great vehicle for spreading our message that Perennial is here for all those working in horticulture that need our help.
Now, more than ever is the time to be aware of the impact Covid-19 and now rising energy, fuel and food bills have had and will continue to have on the entire horticultural industry.
Available summer 2023
The two salvias will be available in late summer 2023 but can be ordered by garden centres from us now
They are both new to the market and flower from early summer to late autumn, are bush forming and are wildlife friendly
They are hardy to -5°c and reach a height and spread of 70-80cm.
Order yours now
If you’d like to order these plants for next year, please get in touch